CASE STUDY

Boosting Al Maarifa's New Website with SEO

Facility management professionals from Juma Al Majid Holding Group working on-site at a UAE facility.

About Juma Al Majid & Al Maarifa

Juma Al Majid Holding Group, established in 1950, is a prominent UAE-based conglomerate with global alliances. Its subsidiary, Al Maarifa, excels in providing top-tier facility management services across the region.

Al Maarifa's Company Goals

Al Maarifa approached us with clear objectives to elevate their online presence and drive business growth.

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Here's what we did for them

1. Search Engine Optimization

a. Competitor & Keyword Research

We wanted to ensure Al Maarifa’s new website could easily be found by those searching for quality facility management services. We began with thorough keyword and competitor research, identifying high-traffic search terms and analyzing how key competitors were positioning themselves. This helped us pinpoint the most effective keywords, giving us clear direction on creating content that would attract the right audience and rank well.

b. SEO-Optimized Copywriting

With this research in hand, we crafted SEO-optimized copy that was engaging and strategically focused. Our goal was to highlight what makes Al Maarifa stand out, seamlessly integrating the most relevant keywords throughout the content. By balancing user-friendly readability with SEO best practices, we ensured the copy not only boosted search visibility but also communicated Al Maarifa’s strengths as a trusted facility management provider.

c. On-Page Optimizations

To further improve search rankings, we fine-tuned critical on-page SEO elements. We optimized meta titles and descriptions to capture attention and increase click-through rates, while also refining internal links to ensure easy navigation for users and search engines. This cohesive approach ensured that every part of the site worked together, enhancing Al Maarifa’s online presence and positioning them as a leader in their industry.